Psychological acknowledgment of an enterprise!

Shared gratification in stock market! 

It is unfortunate that neither Wall Street nor Washington have lived up to these simple words of wisdom. This would have prevented our current economic disaster, which is simply the result of greed. Our nation is being destroyed by greedy corporations, greedy investors and greedy politicians all seeking their own interests. 

What our economy needs most right now is a new insurgence of entrepreneurs who are committed to doing business based on moral convictions for the common good, not just for personal self-interest. These entrepreneurs will not only be able to revive our economy through job creation, they will also be able to finance and hold a new breed of politicians accountable to restoring all levels of government to the good and decent values of our forefathers. 

This is exactly what we hope to accomplish through this new entrepreneurship course titled Purpose and Profitability – Principles of Entrepreneurship Success.

This book, Purpose and Profitability – Principles of Entrepreneurship Success is a value-based version of our popular Biblical Entrepreneurship curriculum. Purpose and Profitability uses the same basic principles in non-biblical language to demonstrate that good, honest business dealing should be the aspiration for anyone who cares about their employees, suppliers, customers, community and country. 

It is not just for business owners of religious faith.

Purpose and Profitability makes the case that good and lasting businesses must be built not just for the benefit of one individual or a small few, but for the benefit of all, including consumers, suppliers, employees and the community at large. Businesses can be a catalyst to transform communities and nations while serving as the engine of the economy.

Throughout the book, quotes from well respected politicians, educators, business and spiritual leaders support each of the principles. Stories of real-life entrepreneurs and how they applied these principles will challenge you to consider how to do the same in your business. It is my prayer and hope that after reading this book you will be inspired to operate your business based on moral convictions and for the common good!